My ROAS looks wrong but I can't prove it
Post-iOS14, most brands miss 30–40% of conversion data. Campaigns that look bad might be your best performers.
Your ads are running.Your data is lying to you.
We fix the tracking, attribution, and reporting layer for brands and agencies worldwide — so every decision is based on real numbers, not guesswork.We fix tracking, attribution, and reporting — so every decision runs on real numbers.
Free audit · report within 48 hours of your call
For ecommerce brands spending $100K+/month on paid acquisition and agencies managing $1M+/month across client portfolios.
Measurement infrastructureMissing event detected
Shopify / Store
Measurement Layer
Meta · Google · GA4 · Triple Whale · Northbeam
Reconciled Revenue View
- Missing event detected
- Duplicate removed
- Revenue reconciled
- Monitoring active
Tools we work with daily
The problem
Does this sound familiar?
GA4 is set up but I don't trust the numbers
Misconfigured events, missing ecommerce data, broken attribution — if you're not confident in the data, you shouldn't be scaling on it.
My agency says tracking is fine. I'm not so sure.
Tracking is invisible and easy to deprioritize. Most agencies focus on media buying — nobody's watching your data layer.
We've seen this across dozens of ad accounts. The tracking layer is always the last thing fixed — and the first thing that kills performance.
What we do
We don't run your ads.
We make sure your data is telling the truth.
Server-Side Tracking Setup
GTM server containers, first-party data collection, bypass ad blockers and iOS restrictions.
Meta Conversions API (CAPI)
Server-side conversion signals to Meta — not just browser pixel data. Full implementation, deduplication, and event match quality improvements.
GA4 Configuration
Ecommerce events, cross-domain tracking, attribution model setup. Data you can actually trust and act on.
Attribution Layer
Understand which channels are actually driving revenue. Stop over-crediting last-click.
Reporting Dashboards
Custom Looker Studio dashboards that connect all your ad platforms into one clear view.
Before Growthmodo
- Large gaps in conversion capture
- Low Meta CAPI event match quality
- Platform reporting that doesn't match revenue
- Campaigns optimizing on wrong data
After Growthmodo
- Significantly improved conversion capture
- Stronger CAPI event match quality
- Attribution aligned with real performance
- Budget decisions based on cleaner data
How it works
From broken tracking to clean data in days
Book free audit
Submit the form — we reply within one business day to schedule your call.
15-min discovery call
Receive your report
Branded PDF audit delivered after your call — no generic checklist.
What's broken + what it costs
Fix what matters
We implement server-side tracking, CAPI, GA4, and dashboards with QA sign-off.
Avg. 9 days audit → live
Trust your data
Scale campaigns on numbers you can defend — with monthly monitoring to keep it clean.
Monthly health checks
Average time from audit call to live fixes: 9 business days · implementation optional
Outcomes
What happens when the data layer gets fixed
Representative outcomes from anonymized client work.
Their GA4 was missing 43% of purchase events. Campaigns were being killed based on wrong data.
+43%
Conversion recovery in 6 days
Meta CAPI match rate was 2.8/10. iOS traffic showed zero conversions despite strong sales.
+38%
Attribution accuracy restored
Testimonials
Operators who needed numbers they could defend.
Anonymised composite feedback from diagnostic, repair, and monitoring engagements. Individual results vary.
“We had three dashboards telling three different stories about the same week. Growthmodo reconciled Shopify, Meta, and GA4 in nine days — and gave our CFO a number she could actually sign off on.”
VP Marketing
DTC skincare · $180K/mo ad spend
“Our agency was losing client trust every time platform ROAS did not match Shopify revenue. Growthmodo became the independent layer we needed — disputes dropped within the first month.”
Founding Partner
Performance agency · 14 ecommerce clients
“Post-migration, Meta was under-reporting purchases by 38%. They found the CAPI gap, fixed deduplication, and documented everything so our dev team could not break it again.”
Head of Growth
Supplements brand · US & EU
“We were about to cut a channel that looked unprofitable in-platform. The diagnostic showed the signal was broken, not the channel. That one finding paid for the engagement ten times over.”
CEO
Apparel · $120K/mo paid social
“White-label measurement let us launch a premium diagnostics offer without hiring three engineers. Clients see our brand; Growthmodo handles the technical depth behind it.”
Director of Client Services
Shopify-focused agency
“The monitoring retainer catches breaks before our media buyers notice. Last quarter we caught a GTM misfire within hours of a theme deploy — not three weeks later in a board review.”
CMO
Home goods · $250K/mo acquisition
Ready when you are
Get a free audit and a report within 48 hours of your call.
We reply within one business day. Fit reviewed before scheduling — no retainer required to start.
Who we serve
Built for the companies spending — and the agencies accountable for the results.
High-Spending Brands
Know which numbers are real before the next $100K moves.
Get an independent, reconciled view of paid acquisition performance. See where revenue is lost or misreported, repair the measurement stack, and allocate budget with confidence your leadership team can defend.
Read brand outcomesPerformance Agencies
Launch measurement as a service line — without building the department.
White-label diagnosis, implementation, and monitoring across your client portfolio. You keep the relationship, branding, and margin. Growthmodo delivers the technical depth behind your brand.
Discuss agency partnershipAbout Growthmodo
An independent measurement function for teams spending real money on paid acquisition.
Operated by Acots Corporation from Gurugram, serving ecommerce brands and performance agencies worldwide. We reconcile, repair, and protect the data layer — we do not buy media.
Why we exist
Measurement problems are business problems
High-spending brands and agencies routinely make consequential decisions from data that does not reconcile across platforms.
We do not run ads
We make the measurement infrastructure behind paid acquisition trustworthy — diagnosing gaps, repairing conversion paths, and operating an independent function as you scale.
What we deliver
Diagnose
Cross-platform reconciliation across Shopify, ad platforms, GA4, GTM, and attribution tools.
Repair
Meta CAPI, server-side tagging, ecommerce events, deduplication, and consent-signal alignment.
Protect
Continuous monitoring, incident response, and leadership reporting for brands and agency portfolios.
FAQ
Straight answers on scope, access, and timelines.
What we do, what we do not promise, and how engagements are structured.
Each platform measures different events, uses different attribution windows, and applies different deduplication rules. Shopify records orders. Ad platforms claim credit for conversions. GA4 models sessions and events. Without a documented hierarchy and reconciliation process, every team works from a different version of revenue.
Get started
Book your free audit — report within 48 hours of your call.
Tell us what's broken in your tracking stack. We review fit before scheduling — no retainer required, and we'll tell you plainly when implementation isn't the right next step.
- We reply within one business day
- Fit reviewed before scheduling
- No retainer required to start